Railways Advertisement Policy
Indian Railways follow the advertising policy framed by the Directorate of Advertising and Visual Publicity (DAVP) under the Ministry of Information & Broadcasting, in respect of selection of media and advertising rates for both print and electronic media. Depending upon the requirements of dissemination of information and the availability of funds, Railways release their advertisements. The amount spent on print media by the Railways during the last three years (2008-09, 2009-10 & 2010-11) had been approximately Rs. 208.90 crore, Rs. 158.31 crore and Rs. 168.47 crore respectively. The amount spent on electronic media during the same period had been approximately Rs. 67.48 lakh, 3.65 crore and Rs. 4.29 crore respectively. The advertising policy is under the purview of DAVP under Ministry of Information and Broadcasting.
This information was given by the Minister of State for Railways Shri K. H. Muniyappa in written reply to a question in Lok Sabha today.
